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About us

Fanusta is a journey that aims to rediscover and celebrate the traditional art and crafts of India through the creation of unique home and living experiences. It is a collaborative design space of creative young minds and skilled craftspeople of India with a vision to provide absolute design resolutions for interiors and decor.

The brand is named on two fundamentals in the sphere of handcraft, Fan meaning 'Art' and Usta symbolizing 'Master'. Much like its name, 'Master of Art', the Jaipur-born brand works toward opening doors of opportunity and exposure for its FANKAR - master craftspeople, local artisans and contemporary artists on a global stage.

With our diverse range of handcrafted decor, furnishings, bespoke furniture, modular kitchens and through interior consulting, we pass on a unique experience in each design-product. The products are a blend of innovation, traditional craftsmanship and modern functionality.

The amalgamation of age-old techniques with modern design aesthetics craft a new tale in the story of interiors; that of introducing contemporary designs while elevating sustainable livelihoods and keeping traditional art alive.

Expert designers at Fanusta are working with an array of household, villas, commercial properties and hotels to provide comprehensive interior design solution. We are working with artisans and manufacturers locally and across India with wide range of materials, fabrics and finishes to craft the best out of your space.

With an existing online presence, Fanusta is now expanding exclusive décor experience with its first Flagship store coming up in Jaipur.

We, at Fanusta, believe in maintaining a balance between traditional art and modern day living that is carefully inculcated into every outcome. The vision is to transform real spaces into surreal indoors through our unique artisanal decor and bespoke furniture.- Founder & CEO, Shailander Kumar

BUSINESS MODEL

Fanusta was started with a simple aim in mind, bridging the gap between local Indian artisans and customers through the medium of art. The company's disruptive business model works through elimination of middlemen and directing the motion of advantage towards artisans, creating a direct link between the customers and the craftspeople.

These artists working with the company are considered a part of the team and are paid fixed regular remuneration throughout the process of completion of an order.

The elimination of middlemen puts an end to the price game, under-payment as well as creative restriction and results into a product that is crafted with expertise and is priced fairly.

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The process initiates from Fanusta Design studio, where the market trends and designs are studied and converted aesthetically into the exclusive design of decor and merchandises.

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BUSINESS PROCESS

  • The process initiates from Fanusta Design studio, where the market trends and demands are studied and converted aesthetically into exclusive design of decor and living merchandises.
  • Suitable and relevant Artisans identified after rigorous research are involved in co -creating these designs.
  • These designs are handcrafted with traditional age-old skills, keeping the modern aesthetics and high quality of the final products.

The products go through different levels of quality checks throughout the manufacturing life cycle chain as well as post completion, once satisfied they are then delivered to the customer.

SOCIAL IMPACT

  • Creating new opportunities for artisans
  • Sustaining the traditional crafts of India
  • Re-investing in local craftsmanship
  • Fair trade

The lifecycle of product creation provides a global platform to the craftspeople and their work. They are equipped with new knowledge and freedom to innovate while utilizing their traditionally acquired skills to create tailored products. It is much more than just a process of creating unique décor for every space, it is a process of empowering local artisans ensuring them with fair wages and opportunities.

*All products showcased on the website are 100 percent authentic with their actual photographs. fanusta.com ensures high quality packaging to avoid damage during transportation.

CRAFTSMANSHIP

  • 59 Master craftspeople and artists from across India
  • Curated handmade artefacts for home and living
  • Joining hands to co-create and celebrate creative freedom of Indian Artisans
  • FANUSTA- Rediscovering Indian Art